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On trade-show day you'd better be ready

Preparation ahead of time is important. Coordinate the supplies you will need, brochures, business cards, any audio visual equipment, leaflets, entry forms and folders. Ensure you inquire for electrical energy from trade show managers well in advance if you require it. Also, don't let your marketing literature leave your booth without your corporate ID and contact info on it - people Had better understand how to get in touch with you following the trade-show.

Probe your trade show visitors for information

Ask open ended questions. The biggest fault of trade show participants is asking closed-ended questions. Questions that can be replied to in a no or a yes is prejudicial to you building your divine service. Let me explain why. Prospects view closed-ended questions as easy to not respond to. They may give you a yah or nah, while they keep on strollinf away. That's not what you want. You want them to pause and think about your company product. Force them to stop and answer your question. Begin an interactive conversation. Before you approach your prospect think of some good "opening statements" before you start talking.
Trade-show count-down
Two Months Out
  • Preview new custom exhibit.Finalize graphics art / copy.Is it an eye-catching concept? Does the new signage support the brand;are they linked to the theme or new products?
  • Order staff badges.
  • Create and order lead forms.Finalize inquiry processing procedures.
  • Prepare orders for:drayage,electrical,cleaning,floral,etc. Take advantage of any pre-pay discounts.
  • Follow up on all promotional items,making sure everything is ready to ship by target date.
  • Prepare press kits.
  • Check with staff on airline and hotel reservations and travel dates.Make needed changes.
  • Develop briefing packet for booth staff.
  • Schedule training for booth staff at show.
  • Send reminder to upper management about briefing meetings (in office and at show);include agenda. Source
  • Visitors to get involved

    When visitors manipulate objects they oftentimes form an attachment to them. They become familiar with the concept of how the products feel and become more enthused about the probability of purchasing them. So, advise your exhibitors to put together audio visual displays that attendees can operate easily -- feeling like they're part of the show experience as they connect with your products.
    Are you going to be ready at showtime
    During Show
    • Conduct daily meetings with staff.
    • p Make arrangements for booth dismantle and shipping.
    • p Arrange for lead forms / business cards to be shipped back to office daily for processing.
    • Take a digital camera,use it to photograph competitors,and look around the show for great ideas from others at the show for next year (it can also be used as a copier in a pinch).
    • Reserve next year’s space. Have FUN!.… Source
    Traders Trade

    Traders Trade

    Traders Trade provides business, ecommerce and financial news.

    06/30/2008
    Bank for International Settlements Foresees Deeper Downturn
    The Bank for International Settlements says that we could be in for a deeper downturn than most people are expecting. They point to the credit crisis and rising inflation as the reason for their gloomy view.
    "In the aftermath of a long credit-driven boom, it would not be surprising to see turmoil in financial markets, slowing real growth and temporarily rising inflation," the BIS said in its annual report.

    "While difficult to predict, their interaction does appear to point to a deeper and more protracted global downturn than the consensus view seems to expect."

    The Basel-based bank added that the current "consensus view is still that the global economy will slow only modestly further in 2008" and that growth continued to be strong in the euro zone, Japan, and major emerging market economies.

    Often called the central bank of central banks, the BIS said during its last fiscal year central banks worldwide reacted to the financial and monetary policy situation differently, and that given their countries' different economic situations, a "one size fits all" monetary policy can't necessarily be predicted or suggested.

    The bank said that with inflation rising, a global bias toward higher interest rates was probably appropriate. Higher interest rates can cool inflation, but run the risk of lower growth.
    An article in Bloomberg suggests that today's stock market situation is more like 1974 than it is like 1994. Everything seems to point toward a significant downturn.
    "Between inflation and the liquidity crisis, this is one of the toughest markets I've seen," said Dreman, who oversees about $15 billion in Jersey City, New Jersey. "But it's not a market you sell into. Any losses you take by being too early will be more than offset by buying cheaply."
    Asian stocks were down again recently. Oil prices opened higher again today setting another new record.



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    05/27/2008
    Consumer Confidence Index at 16-Year Low
    Consumer Confidence Index GraphThe BBC reports that the Consumer Confidence Index is at a 16-year low. The index is currently at 57.2 - a fall from the 62.8 mark in April. The graph on the right from the Conference Board's release shows just how much the Index has fallen.
    The Conference Board blamed the pessimism on the short-term outlook for the US economy as well as weakening business and job conditions.

    The figures tell a similar story to the University of Michigan's Index, which hit a 28-year low in May.

    "There is a fear the economy is in a recession or going into one and people may find their jobs in jeopardy," said David Coard from the Williams Capital Group in New York.

    "When you talk to people on the street they seem to be really being squeezed at the pump and the supermarket while their income isn't keeping up."
    Sadly, a turnaround in the short term is unlikely.
    "Consumers' inflation expectations, fuelled by increasing prices at the pump, are now at an all-time high and are likely to rise further in the months ahead," said Lynn Franco, director of the Conference Board Consumer Research Center.

    "As for the short-term outlook, the Expectations Index suggests little likelihood of a turnaround in the immediate months ahead."
    Warren Buffett has also been gloomy on the economy lately saying that the recession will be "long and deep."

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