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Trade Show Planning - Rancho Santa Fe, California

You'd better be ready on Tradeshow day

Trade Show Planning - Rancho Santa Fe, California

Trade show countdown checklist
During Show
  • After Show
  • Supervise booth dismantle.Record what is scratched,
    broken or not working.Put list in the folder for next year’s
    tradeshow.
  • Handle leads;pass them to sales and into marketing database.
  • Debrief staff,taking lots of notes on how to improve.Update
    the spreadsheet.Put copies into the file with the booth notes.
  • Send thank-you notes to staff and vendors..… Source

 

Planning- trade show marketing

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Planning- trade show banner

Tip 1: On booth day you'd better be ready

Preparation ahead of time is important. Gather all the supplies you will need, Pamphlets, any audio visual equipment, product samples, ballots for draws, professional signs and business cards. Make certain to for electrical energy from show organizers earlier if you are in need of it. Also, do not allow any of your corporate marketing literature leave your trade-show domain without your cormpany ID and contact info on it - visitors Need to understand how else to connect with you following the trade-show.

Tip 2: Probe your tradeshow vistors for information

Generalize your questions and comments. The biggest fault of trade show participants is asking closed-ended questions. Questions that can be replied to in a yes or no is prejudicial to you demonstrating your product or service. The reason is pretty simple. Prospects view closed ended questions as easy to walk away from. They may give you a no or yes, while they keep on strollinf away. That's considered a negative result. You want them to pause and think about your product. Force them to stop and answer your question. Open up dialogue. Think of some good "openers" before talking with anyone.
Tradeshow countdown
Twelve Months Out
  • Read contract carefully:Understand terms, show rules, pay- ment schedule,and space assignment method (by product category,seniority,membership,etc.).
  • Send in space application and first payment.
  • Prepare budget.Keep the budget on a spreadsheet for actuals
  • Read through a provided Tradeshow Checklist.
  • Determine purpose for participating in show.
  • Select space:Study floor plans,traffic patterns,services, audience makeup. Do you need power? Is there a need for phone or internet connections? Do you need to be against a true wall?
    Source

    • Tip 3: Interactive Trade Shows.

    When people manipulate objects they most commonly form an attachment to them. They become familiar with the concept of how the product works and become more excited about the probability of buying them. Consequently, advise exhibitors to install audio visual exhibits that vistors can operate easily -- they will feel as though it is part of the show experience as they connect with your product offerings.

     

    		 
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