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Tradeshow count-down
One Month Out
  • Follow up on target dates with all vendors,check on shipping orders
  • Follow up on installation / dismantle schedule;get an estimate on costs.Update the spreadsheet.
  • Make sure you dry run any assembly or disassembly of the exhibit.Make sure a couple of people know how to do this, even if you plan on hiring riggers.
  • Preview new portable display or new signage for your exhibit
  • Call to reconfirm airline,hotel and car reservations. Make needed changes.
  • Confirm availability of display products / literature.
  • Remind staff to check on the availability of their business cards (take plenty).
  • Invite key customers,suppliers and prospects to see you at the show.Consider an after-hour event in booth or suite.
  • Review the plan for inquiry-processing,do you need to print lead slips, where will business cards that are collected go,if automated,try it out,and make sure you can reload software.
  • Send all needed materials by target shipping date to avoid express mail shipments. Keep a list of boxes and content.
  • Set up and hold pre-show briefing meeting in office. Distribute briefing packet,including training materials,to all booth staffers.
  • Set up in-booth conference room schedule for pre-arranged meetings at show.
  • Send follow-up reminder to upper management about briefing meeting,include agenda.
  • Determine date and time for briefing staff at the exhibit. Review agenda,purpose of show,demonstrations,rehearsals,show specials,etc.Train them how to greet with an open ended question.
  • Ensure that you have the following items before leaving for the show:traveler’s checks,credit cards,copies of all orders and checks for services paid in advance,phone numbers and addresses of all vendors,engineering certificate for exhibit, shipping manifest,return shipping labels,and additional badge forms.
  • Prepare one box,to either send for floor delivery,or for you to carry,with trade show essentials,a partial list would include: Masking tape,duct tape,scissors,a couple sizes of safety
  • ins,power strip (or two),super glue,fun tack,screwdrivers, a couple different pliers,adhesive-backed Velcro,band aids, aspirin… Source

    • Trade Show Planning - Westover Hills, Texas

    Preparation for your tradeshow booth

    Trade Show Planning - Westover Hills, Texas

    Planning- convention and trade show

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    Planning- trade show booth design

    Tip 1: Preparation for your tradeshow booth

    Preparation, testing and troubleshooting prior to showtime is critically imperative. Align the involved with your tradeshow, leaflets, folders, any audio visual equipment, business cards, ballots for draws and brochures. Ensure you ask for electricity from trade show organisers in front if you require it. Also, do not let any piece of company marketing material leave your tradeshow domain without company brand and contact info on it - tradeshow visitors Ought to understand how else to touch base with you after the trade show.

    Tip 2: Get ansers by asking easy going questions

    Generalize your conversations. The biggest fault of trade show participants is imposing closed-ended questions. Questions that can be replied to in a yes or no is detrimental to you instituting your offerings. There is a logical explaination for this. Prospects look at closed-ended questions as easy to avoid. They give you a yes or no, and they keep on walking. Now you are no further ahead. You you would like them to stop and think about your product. and think about your product and services. Make them stop and respond to your question. Start conversing. Create some good "introduction lines" before you even get started.

    Tip 3: Make your trade shows interactive.

    When people manipulate objects they often develop an attachment to them. They understand the concept of how else the products work and become more happy about the possibility of purchasing them. Therefore, advise exhibitors to pitch audio-visual presentations that vistors can operate easily -- they will feel like they are sharing the show experience with you as they connect with your products.

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    Tradeshow countdown
    Twelve Months Out
  • Read contract carefully:Understand terms, show rules, pay- ment schedule,and space assignment method (by product category,seniority,membership,etc.).
  • Send in space application and first payment.
  • Prepare budget.Keep the budget on a spreadsheet for actuals
  • Read through a provided Tradeshow Checklist.
  • Determine purpose for participating in show.
  • Select space:Study floor plans,traffic patterns,services, audience makeup. Do you need power? Is there a need for phone or internet connections? Do you need to be against a true wall?
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