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Trade-Show Companies - Rancho Santa Fe, California

Give your visitors something to play with.

When visitors manipulate objects they many times develop an attachment to them. They understand the concept of how the products work and are more happy with the possibility of purchasing them. Therefore, advise exhibitors to rig audiovisual aid displays that trade-show visitors can operate easily -- they will feel like it is sharing the show experience with you when they connect with your products.

Trade-Show Companies - Rancho Santa Fe, California

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Trade-show count-down
Four Months Out, Three Months Out
  • Carefully read and review exhibitor manual,review exhibit floor plan and note target dates
  • Select portable exhibit supplier if you don’t own the
  • ieces you need.
  • Meet deadlines for free publicity in the exhibitor guide review.
  • Submit authorization form if you are using an exhibitor-appointed contractor.Create list of required services, noting deadlines for “early-bird”discounts.
  • Plan on what literature you want to have available in the booth.What to pass out freely,what to control.Check out inventories of current items.What new material needs to be designed?
  • Plan any in-booth presentations/ demonstrations.Start writing any scripts and schedule rehearsals.
  • Distribute show plan to staff.
  • If you are having hospitality events,press conferences,etc., reserve any additional meeting rooms & select catering menus Source

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    Trade show countdown
    Six Months Out
  • Determine exhibit objectives.Look at purpose for attending,set objectives.
  • Decide if new exhibit is needed.If so,begin design process. (If using a portable,the design process may not require this much lead time.) Consider how you are going to make your space stand out.What problems did you have last year with the exhibit?
  • Select primary vendors (exhibit house,transportation com-
  • any,installation / dismantle supplier).
  • Media plan and show advertising.Is there any sort of media announcement? Can you introduce a new product,service or employee? Any awards that can be presented or displayed at the show?
  • Select staff.Make airline,hotel and car reservations.
  • Finalize new exhibit design.Determine exhibit needs,if using existing signage,any refurbishments,additions, changes.Make sure the signage matches current branding and reflects the newest products.
  • Communicate with primary vendors (exhibit house,ship-
  • ing,installation / dismantle) regarding services needed and dates.Develop floor plan for exhibit.
  • Execute show-related advertising.
  • Plan inquiry-processing procedures,how are you going to turn the business card into a lead? Is there a lead form to create? How will the lead get turned over to sales?
  • Order the all important promotional items;do they relate to the show or your company? This is often the only thing visi- tors to your booth are going to carry away with your name and web site.Are there a limited number of high value items you want to give to special clients/ prospects?
  • Keep the budget estimate worksheet updated. Source

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    Planning- Company Trade Shows

    You'd better be prepared on Tradeshow day

    Preparation ahead of time is important. Coordinate the supplies you'll require, business cards, ballots for draws, leaflets, professional signs, brochures and product samples. Ensure you ask for electrical energy from trade show managers prior to if you are in need of it. Also, never allow any piece of company marketing literature leave your trade show domain without your company brand and contact info on it - tradeshow visitors Ought to know how else to get in touch with you after the trade show.

    Ask easy questions

    Generalize your questions and comments. The biggest fault of trade show participants is imposing closed-ended questions. Any question that can be answered in a yes or no is prejudicious to you building your service or product. There is a logical explaination for this. Prospects view closed-ended questions as easy to walk away from. They give you a yes or no, and they keep on walking. That's not what you want. You you would like them to stop and think about your product. and think about your product and services. Force them to stop and reply to your question. Get them talking. Think of some good "intro lines" before you start talking.

    Bring a photo collection that show your successes.

    Especially great for independent professionals attempting to market an intangible product. Images of workshop visitors having a laugh and involved in various company funtions or eating together or a Office party in your office with your prospect is really connecting and attractive. For the most part people appreciate belonging to activities that they acknowledge as "a success."