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Plan and Design Trade Show - Hewlett Bay Park, New York

You'd better be prepared on Tradeshow day

Plan and Design Trade Show - Hewlett Bay Park, New York

Planning-  convention and trade show

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Planning- trade show giveaway

Tip 1: On trade show day you'd better be ready

Preparation, testing and troubleshooting prior to showtime is critically imperative. Gather all the materials you'll require, Pamphlets, ballots for draws, professional signs, business cards, folders and leaflets. Ensure you inquire for electrical energy from show organizers up front if you require it. Also, don't allow any piece of corporate marketing material leave your tradeshow booth without your corporate ID, brand and contact info on it - people Had better understand how else to get in contact with you after the tradeshow.


Trade-show countdown
During Show
  • Conduct daily meetings with staff.
  • p Make arrangements for booth dismantle and shipping.
  • p Arrange for lead forms / business cards to be shipped back to office daily for processing.
  • Take a digital camera,use it to photograph competitors,and look around the show for great ideas from others at the show for next year (it can also be used as a copier in a pinch).
  • Reserve next year’s space. Have FUN!.… Source

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Tip 2: Probe your tradeshow vistors for information

Ask open-ended questions. The biggest fault of trade show participants is asking closed-ended questions. Any question that can be answered in a yes or a no is damaging to you demonstrating your offerings. Allow me to explain myself. Prospects look at closed ended questions as easy to not respond to. They may give you a no or yes, while they keep on walking. Now you are no further ahead. You you would like them to stop and think about your product. and think about your company products and services. Make them stop and answer your question. Start conversing. Plan some good "intro lines" before you even get going.

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Tip 3: Make your trade shows interactive.

If people figit with objects they many times become attached to them. They understand the concept of the way the product feels and are more happy with the probability of buying them. So, tell your show-booth participants to order audio-visual presentations that attendees can easily operate -- they will feel as though they're part of the show experience when they connect with your product offerings.

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Trade show count-down
One Month Out
  • Follow up on target dates with all vendors,check on shipping orders
  • Follow up on installation / dismantle schedule;get an estimate on costs.Update the spreadsheet.
  • Make sure you dry run any assembly or disassembly of the exhibit.Make sure a couple of people know how to do this, even if you plan on hiring riggers.
  • Preview new portable display or new signage for your exhibit
  • Call to reconfirm airline,hotel and car reservations. Make needed changes.
  • Confirm availability of display products / literature.
  • Remind staff to check on the availability of their business cards (take plenty).
  • Invite key customers,suppliers and prospects to see you at the show.Consider an after-hour event in booth or suite.
  • Review the plan for inquiry-processing,do you need to print lead slips, where will business cards that are collected go,if automated,try it out,and make sure you can reload software.
  • Send all needed materials by target shipping date to avoid express mail shipments. Keep a list of boxes and content.
  • Set up and hold pre-show briefing meeting in office. Distribute briefing packet,including training materials,to all booth staffers.
  • Set up in-booth conference room schedule for pre-arranged meetings at show.
  • Send follow-up reminder to upper management about briefing meeting,include agenda.
  • Determine date and time for briefing staff at the exhibit. Review agenda,purpose of show,demonstrations,rehearsals,show specials,etc.Train them how to greet with an open ended question.
  • Ensure that you have the following items before leaving for the show:traveler’s checks,credit cards,copies of all orders and checks for services paid in advance,phone numbers and addresses of all vendors,engineering certificate for exhibit, shipping manifest,return shipping labels,and additional badge forms.
  • Prepare one box,to either send for floor delivery,or for you to carry,with trade show essentials,a partial list would include: Masking tape,duct tape,scissors,a couple sizes of safety
  • ins,power strip (or two),super glue,fun tack,screwdrivers, a couple different pliers,adhesive-backed Velcro,band aids, aspirin… Source
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    06/30/2008
    Bank for International Settlements Foresees Deeper Downturn
    The Bank for International Settlements says that we could be in for a deeper downturn than most people are expecting. They point to the credit crisis and rising inflation as the reason for their gloomy view.
    "In the aftermath of a long credit-driven boom, it would not be surprising to see turmoil in financial markets, slowing real growth and temporarily rising inflation," the BIS said in its annual report.

    "While difficult to predict, their interaction does appear to point to a deeper and more protracted global downturn than the consensus view seems to expect."

    The Basel-based bank added that the current "consensus view is still that the global economy will slow only modestly further in 2008" and that growth continued to be strong in the euro zone, Japan, and major emerging market economies.

    Often called the central bank of central banks, the BIS said during its last fiscal year central banks worldwide reacted to the financial and monetary policy situation differently, and that given their countries' different economic situations, a "one size fits all" monetary policy can't necessarily be predicted or suggested.

    The bank said that with inflation rising, a global bias toward higher interest rates was probably appropriate. Higher interest rates can cool inflation, but run the risk of lower growth.
    An article in Bloomberg suggests that today's stock market situation is more like 1974 than it is like 1994. Everything seems to point toward a significant downturn.
    "Between inflation and the liquidity crisis, this is one of the toughest markets I've seen," said Dreman, who oversees about $15 billion in Jersey City, New Jersey. "But it's not a market you sell into. Any losses you take by being too early will be more than offset by buying cheaply."
    Asian stocks were down again recently. Oil prices opened higher again today setting another new record.



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    05/27/2008
    Consumer Confidence Index at 16-Year Low
    Consumer Confidence Index GraphThe BBC reports that the Consumer Confidence Index is at a 16-year low. The index is currently at 57.2 - a fall from the 62.8 mark in April. The graph on the right from the Conference Board's release shows just how much the Index has fallen.
    The Conference Board blamed the pessimism on the short-term outlook for the US economy as well as weakening business and job conditions.

    The figures tell a similar story to the University of Michigan's Index, which hit a 28-year low in May.

    "There is a fear the economy is in a recession or going into one and people may find their jobs in jeopardy," said David Coard from the Williams Capital Group in New York.

    "When you talk to people on the street they seem to be really being squeezed at the pump and the supermarket while their income isn't keeping up."
    Sadly, a turnaround in the short term is unlikely.
    "Consumers' inflation expectations, fuelled by increasing prices at the pump, are now at an all-time high and are likely to rise further in the months ahead," said Lynn Franco, director of the Conference Board Consumer Research Center.

    "As for the short-term outlook, the Expectations Index suggests little likelihood of a turnaround in the immediate months ahead."
    Warren Buffett has also been gloomy on the economy lately saying that the recession will be "long and deep."

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