Preparation ahead of time is important. Organize the supplies you'll need, folders, business cards, Pamphlets, any audio visual equipment, entry forms and leaflets. Ensure you inquire for electricity from chief operators ahead if you are in need of it. Also, never allow any of your marketing material leave your booth without your cormpany ID and contact info on it - people that visit MUST know how to get in touch with you after the trade show.
Tip 2: Get ansers by asking easy going questions
Generalize your questions and comments. The biggest fault of trade show participants is imposing closed questions. Any question that can be answered in a yes or no is prejudicial to you launching your product or service. There is a logical explaination for this. Prospects view closed ended questions as easy to avoid. They may give you a yes or no, while they keep on strollinf away. I would regard this as self defeating. You want them to pause and think about you. Force them to stop and reply to your question. Now it's time to get talking. Think of some good "opening statements" before you start talking.
Trade-show count-down checklist
During Show
After Show
Supervise booth dismantle.Record what is scratched,
broken or not working.Put list in the folder for next year’s
tradeshow.
Handle leads;pass them to sales and into marketing database.
Debrief staff,taking lots of notes on how to improve.Update
the spreadsheet.Put copies into the file with the booth notes.
Send thank-you notes to staff and vendors..… Source
Tip 3: Gimmicks for visitor interaction.
When people figit with objects they often develop an attachment to them. They get an idea of how else the products work and become more happy about the thought of buying them. So, advise your show-booth participants to arrange audio displays that trade-show attendees can operate easily -- they will feel like it is sharing the show experience with you when they interact with your products.
Expo Web - sessions and a live radio feed from a New York-based talk show. - Priority points frequently drive floor Corporate Identity plan design, dictating size and placement of -
Hotel Designs Industry News Spa Design 6: A Spa in New York: Bliss at the W - Trade Show: Hotel@Decorex: The third Year Business Planning of focus on hospitality design -
Quarterly Report File Format: PDF/Adobe Acrobat - View as HTMLYour browser may not have a PDF reader available. We recommend visiting our Business Planning text version of this document.The new Sands Point installation. will provide empirical performance data on - On April 15, Company Marketing 2003 a news conference was held with New York State Energy.
Carefully read and review exhibitor manual,review exhibit floor plan and note target dates
Select portable exhibit supplier if you don’t own the
ieces you need.
Meet deadlines for free publicity in the exhibitor guide review.
Submit authorization form if you are using an exhibitor-appointed contractor.Create list of required services, noting deadlines for “early-bird”discounts.
Plan on what literature you want to have available in the booth.What to pass out freely,what to control.Check out inventories of current items.What new material needs to be designed?
Plan any in-booth presentations/ demonstrations.Start writing any scripts and schedule rehearsals.
Distribute show plan to staff.
If you are having hospitality events,press conferences,etc., reserve any additional meeting rooms & select catering menus Source
The Bank for International Settlements says that we could be in for a deeper downturn than most people are expecting. They point to the credit crisis and rising inflation as the reason for their gloomy view.
"In the aftermath of a long credit-driven boom, it would not be surprising to see turmoil in financial markets, slowing real growth and temporarily rising inflation," the BIS said in its annual report.
"While difficult to predict, their interaction does appear to point to a deeper and more protracted global downturn than the consensus view seems to expect."
The Basel-based bank added that the current "consensus view is still that the global economy will slow only modestly further in 2008" and that growth continued to be strong in the euro zone, Japan, and major emerging market economies.
Often called the central bank of central banks, the BIS said during its last fiscal year central banks worldwide reacted to the financial and monetary policy situation differently, and that given their countries' different economic situations, a "one size fits all" monetary policy can't necessarily be predicted or suggested.
The bank said that with inflation rising, a global bias toward higher interest rates was probably appropriate. Higher interest rates can cool inflation, but run the risk of lower growth.
An article in Bloomberg suggests that today's stock market situation is more like 1974 than it is like 1994. Everything seems to point toward a significant downturn.
"Between inflation and the liquidity crisis, this is one of the toughest markets I've seen," said Dreman, who oversees about $15 billion in Jersey City, New Jersey. "But it's not a market you sell into. Any losses you take by being too early will be more than offset by buying cheaply."
Asian stocks were down again recently. Oil prices opened higher again today setting another new record.
The BBC reports that the Consumer Confidence Index is at a 16-year low. The index is currently at 57.2 - a fall from the 62.8 mark in April. The graph on the right from the Conference Board's release shows just how much the Index has fallen.
The Conference Board blamed the pessimism on the short-term outlook for the US economy as well as weakening business and job conditions.
The figures tell a similar story to the University of Michigan's Index, which hit a 28-year low in May.
"There is a fear the economy is in a recession or going into one and people may find their jobs in jeopardy," said David Coard from the Williams Capital Group in New York.
"When you talk to people on the street they seem to be really being squeezed at the pump and the supermarket while their income isn't keeping up."
Sadly, a turnaround in the short term is unlikely.
"Consumers' inflation expectations, fuelled by increasing prices at the pump, are now at an all-time high and are likely to rise further in the months ahead," said Lynn Franco, director of the Conference Board Consumer Research Center.
"As for the short-term outlook, the Expectations Index suggests little likelihood of a turnaround in the immediate months ahead."
Warren Buffett has also been gloomy on the economy lately saying that the recession will be "long and deep."