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Plan and Design Your Trade-Show
 

Designing Trade Shows - Sands Point, New York

Gimmicks for visitor interaction.

If people figit with objects they many times form an attachment to them. They become familiar with the concept of how else the products work and are more enthused about the possibility of buying them. So, advise your exhibitors to put audio-visual presentations that attendees can easily operate -- feeling like they're sharing the show experience as they connect with your products.

Designing Trade Shows - Sands Point, New York

Planning- trade show table top display

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Are you going to be ready at showtime
Six Months Out
  • Determine exhibit objectives.Look at purpose for attending,set objectives.
  • Decide if new exhibit is needed.If so,begin design process. (If using a portable,the design process may not require this much lead time.) Consider how you are going to make your space stand out.What problems did you have last year with the exhibit?
  • Select primary vendors (exhibit house,transportation com-
  • any,installation / dismantle supplier).
  • Media plan and show advertising.Is there any sort of media announcement? Can you introduce a new product,service or employee? Any awards that can be presented or displayed at the show?
  • Select staff.Make airline,hotel and car reservations.
  • Finalize new exhibit design.Determine exhibit needs,if using existing signage,any refurbishments,additions, changes.Make sure the signage matches current branding and reflects the newest products.
  • Communicate with primary vendors (exhibit house,ship-
  • ing,installation / dismantle) regarding services needed and dates.Develop floor plan for exhibit.
  • Execute show-related advertising.
  • Plan inquiry-processing procedures,how are you going to turn the business card into a lead? Is there a lead form to create? How will the lead get turned over to sales?
  • Order the all important promotional items;do they relate to the show or your company? This is often the only thing visi- tors to your booth are going to carry away with your name and web site.Are there a limited number of high value items you want to give to special clients/ prospects?
  • Keep the budget estimate worksheet updated. Source

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    Planning- portable trade show display

    On trade show day you'd better be ready

    Preparation, testing and troubleshooting prior to showtime is critically imperative. Align the materials you will require, brochures, business cards, professional signs, booklets, product samples and any audio visual equipment. Ensure you ask for electricity from show organizers before if you require it. Also, don't allow any of your corporate marketing material leave your booth without your corporate ID, brand and contact info on it - visitors Should really know how else to connect with you after the tradeshow.

    Probe your tradeshow vistors for information

    Generalize your conversations. The biggest fault of trade show participants is imposing closed-ended questions. Any question that can be answered in a yes or no is prejudicial to you instituting your company offerings. Allow me to explain myself. Prospects view closed ended questions as a way of avoiding answering. They give you a 'yes' or 'no', while they keep on walking. I would regard this as self defeating. You want them to pause and think about you. Force them to stop and reply to your question. Open up dialogue. Think of some good "introduction lines" before talking with anyone.

     

    Trade-show count-down
    During Show
    • After Show
    • Supervise booth dismantle.Record what is scratched,
      broken or not working.Put list in the folder for next year’s
      tradeshow.
    • Handle leads;pass them to sales and into marketing database.
    • Debrief staff,taking lots of notes on how to improve.Update
      the spreadsheet.Put copies into the file with the booth notes.
    • Send thank-you notes to staff and vendors..… Source

    Bring a photo album with success stories and pictures.

    Especially great for independent business people promoting an intangible product. Images of workshop visitors having a laugh and doing various things or partying together or a Office party in your place of business with your clientele is extremely connecting and attractive. For the most part folks like to belonging to matters that they perceive as "honest and good."

     

    		 

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