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Plan and Design Your Trade-Show
 

Designing Trade Shows - Rancho Santa Fe, California

Trade-show countdown
Twelve Months Out
  • Read contract carefully:Understand terms, show rules, pay- ment schedule,and space assignment method (by product category,seniority,membership,etc.).
  • Send in space application and first payment.
  • Prepare budget.Keep the budget on a spreadsheet for actuals
  • Read through a provided Tradeshow Checklist.
  • Determine purpose for participating in show.
  • Select space:Study floor plans,traffic patterns,services, audience makeup. Do you need power? Is there a need for phone or internet connections? Do you need to be against a true wall?
    Source

    • Exhibitors plan to design a prize winnig booth

    Designing Trade Shows - Rancho Santa Fe, California

    Planning- trade show display

    Rancho Santa Fe Review Rancho Santa Fe Review March 1, 2001. By Suzi Harrison - "We did a couple trade shows Corporate Identity and we were unique enough to get some attention." -

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    Probe your tradeshow vistors for information

    Generalize your questions and comments. The biggest fault of trade show participants is imposing closed-ended questions. Questions that can be replied to in a yes or a no is prejudicial to you launching your company offerings. Allow me to explain myself. Prospects view closed ended questions as easy to avoid. They give you a "yah" or "nah", while they keep on strollinf away. Now you are no further ahead. You want them to pause and think about you. Make them stop and reply to your question. Now it's time to have conversation. Think of some good "intro lines" before you start talking.


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    Los Angeles Metro > B2B > Convention and Trade Show Services in - Los Angeles Metro > B2B > Convention and Trade Show Services - Custom Exhibit Systems - Santa Fe Business Planning Springs; Displays on the Net - North Hollywood - offers -

    Planning- trade show bannerLos Angeles Metro > B2B > Convention and Trade Show Services in - Los Angeles Metro > B2B > Convention and Trade Show Services - Custom Exhibit Systems - Santa Fe Company Marketing Springs; Pali Mountain Camp and Conference Center -

    Where to Look for Apartments in San Diego, California - booming financial district, tourism on the rise and a new center for US Trade shows. - Rancho Corporate Identity Santa Fe, California, located inland from Solana Beach, -

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    Planning- trade show item

    On tradeshow day you'd better be ready

    Preparation ahead of time is important. Coordinate the materials you will require, any audio visual equipment, Pamphlets, leaflets, ballots for draws, folders and professional signs. Make certain to for electrical energy from show management prior to if you are in need of it. Also, never allow your marketing literature leave your trade show booth without your corporate ID and contact info on it - your a audience Need to know how else to connect with you following the trade-show.

    Trade-show count-down
    One Month Out
  • Follow up on target dates with all vendors,check on shipping orders
  • Follow up on installation / dismantle schedule;get an estimate on costs.Update the spreadsheet.
  • Make sure you dry run any assembly or disassembly of the exhibit.Make sure a couple of people know how to do this, even if you plan on hiring riggers.
  • Preview new portable display or new signage for your exhibit
  • Call to reconfirm airline,hotel and car reservations. Make needed changes.
  • Confirm availability of display products / literature.
  • Remind staff to check on the availability of their business cards (take plenty).
  • Invite key customers,suppliers and prospects to see you at the show.Consider an after-hour event in booth or suite.
  • Review the plan for inquiry-processing,do you need to print lead slips, where will business cards that are collected go,if automated,try it out,and make sure you can reload software.
  • Send all needed materials by target shipping date to avoid express mail shipments. Keep a list of boxes and content.
  • Set up and hold pre-show briefing meeting in office. Distribute briefing packet,including training materials,to all booth staffers.
  • Set up in-booth conference room schedule for pre-arranged meetings at show.
  • Send follow-up reminder to upper management about briefing meeting,include agenda.
  • Determine date and time for briefing staff at the exhibit. Review agenda,purpose of show,demonstrations,rehearsals,show specials,etc.Train them how to greet with an open ended question.
  • Ensure that you have the following items before leaving for the show:traveler’s checks,credit cards,copies of all orders and checks for services paid in advance,phone numbers and addresses of all vendors,engineering certificate for exhibit, shipping manifest,return shipping labels,and additional badge forms.
  • Prepare one box,to either send for floor delivery,or for you to carry,with trade show essentials,a partial list would include: Masking tape,duct tape,scissors,a couple sizes of safety
  • ins,power strip (or two),super glue,fun tack,screwdrivers, a couple different pliers,adhesive-backed Velcro,band aids, aspirin… Source

    • Electricity and interactivity.

    When people manipulate objects they many times become attached to them. They become familiar with the concept of how else the products work and become more happy about the possibility of purchasing them. Hence, advise exhibitors to bring about audiovisual aid exhibits that trade-show attendees can operate easily -- they will feel as though they're part of the show experience when they get aquainted with your products.

    Have a picture collection illustrating your success stories and pictures.

    Especially great for independent business people promoting an intangible product. Pictures of workshop attendees laughing and doing various things or partying together or a Company birthday party in office building with your clientele is extremely connecting and attractive. Most people like to belong to activities that they see as "successful."

     

    		 

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