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Plan and Design Your Trade-Show
 

Designing Trade Shows - Hunting Valley, Ohio

Trade-show preparation is most important

Designing Trade Shows - Hunting Valley, Ohio

Planning- portable trade show display

Equine Affaire: Who We Are -- Staff Biographies Jean Wilson joined Equine Affaires Trade Show staff in September of 2002. - the Ohio State University Veterinary Company Marketing Hospital and Marmon Valley Farm and has -

Trade-show countdown
Six Months Out
  • Determine exhibit objectives.Look at purpose for attending,set objectives.
  • Decide if new exhibit is needed.If so,begin design process. (If using a portable,the design process may not require this much lead time.) Consider how you are going to make your space stand out.What problems did you have last year with the exhibit?
  • Select primary vendors (exhibit house,transportation com-
  • any,installation / dismantle supplier).
  • Media plan and show advertising.Is there any sort of media announcement? Can you introduce a new product,service or employee? Any awards that can be presented or displayed at the show?
  • Select staff.Make airline,hotel and car reservations.
  • Finalize new exhibit design.Determine exhibit needs,if using existing signage,any refurbishments,additions, changes.Make sure the signage matches current branding and reflects the newest products.
  • Communicate with primary vendors (exhibit house,ship-
  • ing,installation / dismantle) regarding services needed and dates.Develop floor plan for exhibit.
  • Execute show-related advertising.
  • Plan inquiry-processing procedures,how are you going to turn the business card into a lead? Is there a lead form to create? How will the lead get turned over to sales?
  • Order the all important promotional items;do they relate to the show or your company? This is often the only thing visi- tors to your booth are going to carry away with your name and web site.Are there a limited number of high value items you want to give to special clients/ prospects?
  • Keep the budget estimate worksheet updated. Source

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    Bring a photo album with success stories and pictures.

    Especially great for independent business people selling a intangible product. Pictures of workshop attendees laughing and involved in various company funtions or eating together or a Company social gathering in your place of business with your prospect is extremely connecting. For the most part folks like to belonging to matters that they acknowledge as "a success."

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    Planning- trade show booth design

    On trade-show day you'd better be ready

    Make life easy and prepare well ahead of time. Organize the involved with your event, business cards, product samples, any audio visual equipment, brochures, entry forms and Pamphlets. Make certain to for electricity from chief operators ahead if you are in need of it. Also, do not allow your marketing literature leave your trade-show booth without contact information on it - trade-show visitors MUST understand how else to touch base with you after the show.

    Get answers by asking easy-going questions

    Generalize your conversations. The biggest fault of trade show participants is imposing closed-ended questions. Questions that can be replied to in a yes or no is prejudicious to you establishing your offerings. The reason is pretty simple. Prospects view closed-ended questions as easy to walk away from. They may give you a 'no' or 'yes', while they keep on walking. This accomplishes nothing. You want them to pause and think about your product and services. Force them to stop and answer your question. Get them talking. Before you approach your prospect think of some good "introduction lines" before you even get going.

    Gimmicks for visitor interaction.

    When people figit with objects they typically become attached to them. They become familiar with the concept of the way the products feel and are more excited about the possibility of buying them. Thus, advise your show-booth participants to order audio-visual presentations that attendees can operate easily -- they will feel as though it is a part of the trade show experience as they get aquainted with your products.
    Are you going to be ready at showtime
    One Month Out
  • Follow up on target dates with all vendors,check on shipping orders
  • Follow up on installation / dismantle schedule;get an estimate on costs.Update the spreadsheet.
  • Make sure you dry run any assembly or disassembly of the exhibit.Make sure a couple of people know how to do this, even if you plan on hiring riggers.
  • Preview new portable display or new signage for your exhibit
  • Call to reconfirm airline,hotel and car reservations. Make needed changes.
  • Confirm availability of display products / literature.
  • Remind staff to check on the availability of their business cards (take plenty).
  • Invite key customers,suppliers and prospects to see you at the show.Consider an after-hour event in booth or suite.
  • Review the plan for inquiry-processing,do you need to print lead slips, where will business cards that are collected go,if automated,try it out,and make sure you can reload software.
  • Send all needed materials by target shipping date to avoid express mail shipments. Keep a list of boxes and content.
  • Set up and hold pre-show briefing meeting in office. Distribute briefing packet,including training materials,to all booth staffers.
  • Set up in-booth conference room schedule for pre-arranged meetings at show.
  • Send follow-up reminder to upper management about briefing meeting,include agenda.
  • Determine date and time for briefing staff at the exhibit. Review agenda,purpose of show,demonstrations,rehearsals,show specials,etc.Train them how to greet with an open ended question.
  • Ensure that you have the following items before leaving for the show:traveler’s checks,credit cards,copies of all orders and checks for services paid in advance,phone numbers and addresses of all vendors,engineering certificate for exhibit, shipping manifest,return shipping labels,and additional badge forms.
  • Prepare one box,to either send for floor delivery,or for you to carry,with trade show essentials,a partial list would include: Masking tape,duct tape,scissors,a couple sizes of safety
  • ins,power strip (or two),super glue,fun tack,screwdrivers, a couple different pliers,adhesive-backed Velcro,band aids, aspirin… Source

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