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Plan and Design Your Trade-Show
 

Designing Trade Shows - Westover Hills, Texas

Count the days 'til showtime
Six Months Out
  • Determine exhibit objectives.Look at purpose for attending,set objectives.
  • Decide if new exhibit is needed.If so,begin design process. (If using a portable,the design process may not require this much lead time.) Consider how you are going to make your space stand out.What problems did you have last year with the exhibit?
  • Select primary vendors (exhibit house,transportation com-
  • any,installation / dismantle supplier).
  • Media plan and show advertising.Is there any sort of media announcement? Can you introduce a new product,service or employee? Any awards that can be presented or displayed at the show?
  • Select staff.Make airline,hotel and car reservations.
  • Finalize new exhibit design.Determine exhibit needs,if using existing signage,any refurbishments,additions, changes.Make sure the signage matches current branding and reflects the newest products.
  • Communicate with primary vendors (exhibit house,ship-
  • ing,installation / dismantle) regarding services needed and dates.Develop floor plan for exhibit.
  • Execute show-related advertising.
  • Plan inquiry-processing procedures,how are you going to turn the business card into a lead? Is there a lead form to create? How will the lead get turned over to sales?
  • Order the all important promotional items;do they relate to the show or your company? This is often the only thing visi- tors to your booth are going to carry away with your name and web site.Are there a limited number of high value items you want to give to special clients/ prospects?
  • Keep the budget estimate worksheet updated. Source
  • You'd better be ready on Trade show day

    Designing Trade Shows - Westover Hills, Texas

    Planning- trade show item

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    Trade show count-down
    During Show
    • Conduct daily meetings with staff.
    • p Make arrangements for booth dismantle and shipping.
    • p Arrange for lead forms / business cards to be shipped back to office daily for processing.
    • Take a digital camera,use it to photograph competitors,and look around the show for great ideas from others at the show for next year (it can also be used as a copier in a pinch).
    • Reserve next year’s space. Have FUN!.… Source

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    Have a picture album illustrating your success stories and pictures.

    Especially great for independent business professionals selling a intangible product. Images of workshop visitors expressing joy and doing various things or partying together or a Company party in your office with your clients is extremely connecting and attractive. Folks like to belong to affairs that they recognise as "honest and good."
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    Planning- trade show exhibit rental

    Preparation for your trade show booth

    Preparation, testing and troubleshooting prior to showtime is critically imperative. Align the supplies you will need, product samples, professional signs, brochures, leaflets, any audio visual equipment and ballots for draws. Ensure you inquire for electricity from trade show organizers up front if you will need it. Also, don't allow any piece of marketing material leave your booth without your company brand and contact info on it - visitors Should really understand how else to connect with you following the trade-show.

    Ask easy questions

    Ask open-ended questions. The biggest fault of trade show participants is imposing closed questions. Any question that can be answered in a no or a yes is prejudicial to you establishing your product or service. The reason is pretty simple. Prospects see closed questions as a way of avoiding answering. They give you a yah or nah, while they keep on walking. That's considered a negative result. You want them to pause and think about your company products and services. Make them stop and answer your question. Start conversing. Create some good "openers" before talking with anyone.

    Electricity and interactivity.

    When visitors manipulate objects they many times become attached to them. They understand the concept of the way the product feels and are more enthused about the possibility of purchasing them. Therefore, advise your exhibitors to arrange audio presentations that trade-show visitors can operate easily -- feeling like they are sharing the show experience when they interact with your products.
     

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