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Plan and Design Your Trade-Show
 

Design and Plan Trade-Show - Kenilworth, Illinois

Trade-show preparation is most important

Design and Plan Trade-Show - Kenilworth, Illinois

Planning- trade show giveaway

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Planning- trade show table top display

Tip 1: On tradeshow day you'd better be ready

Preparation ahead of time is important. Co-ordinate the involved with your tradeshow, folders, product samples, brochures, Pamphlets, ballots for draws and leaflets. Ensure you inquire for electricity from trade show organizers in front if you are in need of it. Also, never allow any of your marketing material leave your booth without your corporate ID and contact info on it - your a audience Need to know how else to get in contact with you after the trade-show.

Tip 2: Get ansers by asking easy going questions

Ask open-ended questions. The biggest fault of trade show participants is imposing closed-ended questions. Any question that can be answered in a yes or no is prejudicious to you instituting your product or service. Why you might ash, the reason is pretty simple. Prospects look at closed ended questions as a way of avoiding answering. They may give you a yes or no, and they keep on walking. I would regard this as self defeating. You want them to pause and think about your company products and services. Make them stop and respond to your question. Begin an interactive conversation. Create some good "openers" before you start talking.
Trade show countdown
Twelve Months Out
  • Read contract carefully:Understand terms, show rules, pay- ment schedule,and space assignment method (by product category,seniority,membership,etc.).
  • Send in space application and first payment.
  • Prepare budget.Keep the budget on a spreadsheet for actuals
  • Read through a provided Tradeshow Checklist.
  • Determine purpose for participating in show.
  • Select space:Study floor plans,traffic patterns,services, audience makeup. Do you need power? Is there a need for phone or internet connections? Do you need to be against a true wall?
    Source

    • Tip 3: Vistiors to get involved.

    When people figit with objects they oftentimes form an attachment to them. They understand the concept of how the products feel and become more excited with the possibility of buying them. So, advise your exhibitors to bring about audio visual exhibits that attendees can easily operate -- they will feel as though they are sharing the show experience when they interact with your products.
    Tradeshow count-down
    Two Months Out
  • Preview new custom exhibit.Finalize graphics art / copy.Is it an eye-catching concept? Does the new signage support the brand;are they linked to the theme or new products?
  • Order staff badges.
  • Create and order lead forms.Finalize inquiry processing procedures.
  • Prepare orders for:drayage,electrical,cleaning,floral,etc. Take advantage of any pre-pay discounts.
  • Follow up on all promotional items,making sure everything is ready to ship by target date.
  • Prepare press kits.
  • Check with staff on airline and hotel reservations and travel dates.Make needed changes.
  • Develop briefing packet for booth staff.
  • Schedule training for booth staff at show.
  • Send reminder to upper management about briefing meetings (in office and at show);include agenda. Source

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