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Plan and Design Your Trade-Show
 

Planning- convention and trade show

Tip 1: Preparation for your trade show booth

Make life easy and prepare well ahead of time. Round up the materials you will require, professional signs, brochures, folders, ballots for draws, entry forms and any audio visual equipment. Ensure you ask for electricity from trade show organisers ahead if you will need it. Also, never permit any piece of corporate marketing literature leave your trade-show booth without your company brand and contact info on it - trade show visitors Should really understand how to make contact with you after the tradeshow.

Tip 2: Probe your trade-show visitors for information

Generalize your conversations. The biggest fault of trade show participants is asking closed-ended questions. Questions that can be replied to in a no or a yes is damaging to you instituting your servings. The reason is pretty simple. Prospects view closed-ended questions as easy to not respond to. They may give you a yah or nah, while they keep on walking. Now you are no further ahead. You you would like them to stop and think about your product. and think about you. Make them stop and answer your question. Now it's time to have conversation. Create some good "openers" prior to approaching.
Trade show count-down
One Month Out
  • Follow up on target dates with all vendors,check on shipping orders
  • Follow up on installation / dismantle schedule;get an estimate on costs.Update the spreadsheet.
  • Make sure you dry run any assembly or disassembly of the exhibit.Make sure a couple of people know how to do this, even if you plan on hiring riggers.
  • Preview new portable display or new signage for your exhibit
  • Call to reconfirm airline,hotel and car reservations. Make needed changes.
  • Confirm availability of display products / literature.
  • Remind staff to check on the availability of their business cards (take plenty).
  • Invite key customers,suppliers and prospects to see you at the show.Consider an after-hour event in booth or suite.
  • Review the plan for inquiry-processing,do you need to print lead slips, where will business cards that are collected go,if automated,try it out,and make sure you can reload software.
  • Send all needed materials by target shipping date to avoid express mail shipments. Keep a list of boxes and content.
  • Set up and hold pre-show briefing meeting in office. Distribute briefing packet,including training materials,to all booth staffers.
  • Set up in-booth conference room schedule for pre-arranged meetings at show.
  • Send follow-up reminder to upper management about briefing meeting,include agenda.
  • Determine date and time for briefing staff at the exhibit. Review agenda,purpose of show,demonstrations,rehearsals,show specials,etc.Train them how to greet with an open ended question.
  • Ensure that you have the following items before leaving for the show:traveler’s checks,credit cards,copies of all orders and checks for services paid in advance,phone numbers and addresses of all vendors,engineering certificate for exhibit, shipping manifest,return shipping labels,and additional badge forms.
  • Prepare one box,to either send for floor delivery,or for you to carry,with trade show essentials,a partial list would include: Masking tape,duct tape,scissors,a couple sizes of safety
  • ins,power strip (or two),super glue,fun tack,screwdrivers, a couple different pliers,adhesive-backed Velcro,band aids, aspirin… Source

    • Tip 3: Gimmicks for visitor interaction.

    If people figit with objects they often become attached to them. They get an idea of the way the product works and are more excited about the thought of buying them. Therefore, advise exhibitors to prepare audio presentations that attendees can operate -- feeling like they are part of the show experience as they connect with your product offerings.
    Count the days 'til showtime
    Four Months Out, Three Months Out
  • Carefully read and review exhibitor manual,review exhibit floor plan and note target dates
  • Select portable exhibit supplier if you don’t own the
  • ieces you need.
  • Meet deadlines for free publicity in the exhibitor guide review.
  • Submit authorization form if you are using an exhibitor-appointed contractor.Create list of required services, noting deadlines for “early-bird”discounts.
  • Plan on what literature you want to have available in the booth.What to pass out freely,what to control.Check out inventories of current items.What new material needs to be designed?
  • Plan any in-booth presentations/ demonstrations.Start writing any scripts and schedule rehearsals.
  • Distribute show plan to staff.
  • If you are having hospitality events,press conferences,etc., reserve any additional meeting rooms & select catering menus Source

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    Preparation for your trade show booth

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