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Plan and Design Your Trade-Show
 

Planning- las vegas trade show

Tip 1: Convention trade show display planning

Preparation, testing and troubleshooting prior to showtime is critically imperative. Organize the supplies you'll need, brochures, business cards, product samples, folders, booklets and Pamphlets. Ensure you inquire for electricity from show management before if you require it. Also, do not let any of your marketing literature leave your trade show domain without your company brand and contact info on it - people that visit Had better understand how to get in contact with you after the tradeshow.


Tip 2: Probe your tradeshow vistors for information

Ask open ended questions. The biggest fault of trade show participants is imposing closed-ended questions. Any question that can be answered in a yes or a no is prejudicious to you demonstrating your company offerings. There is a logical explaination for this. Prospects look at closed-ended questions as easy to not respond to. They give you a 'yes' or 'no', while they keep on walking. That's considered a negative result. You you would like them to stop and think about your product. and think about your product and services. Make them stop and answer your question. Get the communnication lines opened. Before you approach your prospect think of some good "introduction lines" before talking with anyone.
Trade-show count-down checklist
Four Months Out, Three Months Out
  • Carefully read and review exhibitor manual,review exhibit floor plan and note target dates
  • Select portable exhibit supplier if you don’t own the
  • ieces you need.
  • Meet deadlines for free publicity in the exhibitor guide review.
  • Submit authorization form if you are using an exhibitor-appointed contractor.Create list of required services, noting deadlines for “early-bird”discounts.
  • Plan on what literature you want to have available in the booth.What to pass out freely,what to control.Check out inventories of current items.What new material needs to be designed?
  • Plan any in-booth presentations/ demonstrations.Start writing any scripts and schedule rehearsals.
  • Distribute show plan to staff.
  • If you are having hospitality events,press conferences,etc., reserve any additional meeting rooms & select catering menus Source
  • Tip 3: Visitors to get involved.

    If people figit with objects they most commonly become attached to them. They understand the concept of how the product works and become more excited with the probability of purchasing them. Hence, advise your show-booth participants to set up audio-visual displays that trade-show attendees can operate easily -- they will feel as though it is part of the show experience as they get aquainted with your products.

    Design and Plan Trade-Show - Hidden Hills, California

    On trade show day you'd better be ready

    Design and Plan Trade-Show - Hidden Hills, California

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    Are you going to be ready at showtime
    One Month Out
  • Upon Arrival
  • Find service area.Check on freight arrival.Meet electrician and confirm date and time for hook-up. Find all boxes now, even though you don’t need them yet.
  • Supervise booth setup
  • Check with hotel about reservations for staff,as well as any meeting rooms and catering orders
  • Hold pre-show briefing and training for staff the day before the show.… Source
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    InfoWorld - Information Technology News, Computer Networking & Security

    07/05/2008
    You don't know tech: The InfoWorld news quiz

    It seems somehow fitting that in the same week both Bill Gates and XP retired -- the latter somewhat involuntarily. So this week's quiz has more Microsoft in it than most. Also inside: what not to do while driving in California, the iPhone 2.0's edible packaging, and what Viacom knows about your online video habits. Correct answers are worth 10 points and -- because the price of liberty is eternal vigilance -- be on the lookout for a few tricks. Ready? Then light the fireworks and stand back.

    1. The Mac's OS X market share grew a whopping 32 percent in the past year, according to a Net metrics company. What percentage of the world's desktops does Apple now command?

    a. 1 percent
    b. 2 percent
    c. 8 percent
    d. 16 percent

    Take the InfoWorld news quiz


    07/03/2008
    Antitrust review of Google-Yahoo deal no surprise

    News reports this week that the U.S. Department of Justice is formally reviewing a proposed advertising deal between Google and Yahoo came as no surprise to some tech trade groups and advocacy groups based in Washington, D.C.

    A Washington Post story Wednesday saying the DOJ had launched a formal investigation of the ad deal wasn't much of a shocker to Google and Yahoo, either, as the two companies had voluntarily delayed the implementation of the deal for more than three months in recognition that the DOJ would look at the antitrust implications.

    A DOJ spokeswoman said Wednesday that the agency has acknowledged since mid-June that it was looking into the deal. A public confirmation that the DOJ is examining the deal amounts to a "formal investigation," she said.

    Google said it is cooperating with the DOJ.

    "We are continuing to have cooperative discussions with the Department of Justice about this arrangement, and voluntarily delayed implementation for three and a half months in order to give them time to understand the agreement," said Adam Kovacevich, a Google spokesman. "That process is continuing exactly as expected. We are confident that the arrangement is beneficial to competition, but we are not going to discuss the details of the process."

    Google and Yahoo announced June 12 a deal to run some of Google's advertisements alongside Yahoo search results. The announcement came just hours after a proposed acquisition of Yahoo by Microsoft fell through, although Microsoft has continued to express interest in such a deal.

    Google and Yahoo had run a test of the advertising program in April.

    Still, with recent news of the DOJ investigation, representatives of two tech trade groups said they expected the agency would look into the deal.

    "Even though serious antitrust problems are unlikely, it was appropriate for the parties to offer up a delay while regulators review the deal," said Ed Black, CEO of the Computer and Communications Industry Association, a trade group that has raised concerns about anticompetitive behavior in the tech industry. "This is a good provision to help everyone understand the facts surrounding the deal and make sure there is no harmful impact on competition or consumers."

    A formal review was "inevitable," added Jonathan Zuck, president of the Association for Competitive Technology, a trade group often aligned with Google competitor Microsoft. The deal is between the number one and number two companies in the "crucial" online ad market, Zuck added.

    "It's a very complex deal in a very complex market," Zuck said. "The deal raises a lot of questions that the DOJ must answer before letting it go."

    Google has worked hard to structure a deal that would meet regulatory approval, he said. "The big question is whether Google could ever do enough to satisfy competition concerns over the consolidation of number one and number two players in the market."

    The Center for Digital Democracy (CDD), an advocacy group focused on consumer privacy, called on the DOJ to reject the Google-Yahoo deal.

    "Google has reached way beyond the proverbial tipping point when it comes to its dominance of the interactive ad business," said Jeffrey Chester, the group's executive director. "Yahoo's agreement to the deal is a desperate move acknowledging they can no longer compete with Google. The DOJ -- even a Bush Administration business-friendly one -- shouldn't permit Google to operate a key part of Yahoo's business."

    Earlier this month, CDD asked the U.S. Federal Trade Commission to investigate how the deal could affect consumer privacy. "Privacy is at risk, as Google gains access to even more consumer data," Chester said.