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Trade-Shows-Plan your work and work your plan.
 

Message from the president

It is our philosphy that knowledge is power, when used. The purpose of this website is to provide the information required to arm trade show exhibitors with the information needed to make educated buying decisions. If you are located in the United States of America we can direct you to a local supplier that will help you prepare professionally for your trade-show event. Here are a few tips to help you have increased success on before, on and after your trade show:

Tip 1: On trade-show day you'd better be ready

Preparation ahead of time is important. Coordinate the supplies you will need, brochures, business cards, any audio visual equipment, leaflets, entry forms and folders. Ensure you inquire for electrical energy from trade show managers well in advance if you require it. Also, don't let your marketing literature leave your booth without your corporate ID and contact info on it - people Had better understand how to get in touch with you following the trade-show.

Tip 2: Probe your trade show visitors for information

Ask open ended questions. The biggest fault of trade show participants is asking closed-ended questions. Questions that can be replied to in a no or a yes is prejudicial to you building your divine service. Let me explain why. Prospects view closed-ended questions as easy to not respond to. They may give you a yah or nah, while they keep on strollinf away. That's not what you want. You want them to pause and think about your company product. Force them to stop and answer your question. Begin an interactive conversation. Before you approach your prospect think of some good "opening statements" before you start talking.

Tip 3: Visitors to get involved.

When visitors manipulate objects they oftentimes form an attachment to them. They become familiar with the concept of how the products feel and become more enthused about the probability of purchasing them. So, advise your exhibitors to put together audio visual displays that attendees can operate easily -- feeling like they're part of the show experience as they connect with your products.

 

Are you going to be ready at showtime
During Show
  • Conduct daily meetings with staff.
  • p Make arrangements for booth dismantle and shipping.
  • p Arrange for lead forms / business cards to be shipped back to office daily for processing.
  • Take a digital camera,use it to photograph competitors,and look around the show for great ideas from others at the show for next year (it can also be used as a copier in a pinch).
  • Reserve next year’s space. Have FUN!.… Source


Make Your Tradeshow List
During Show
  • After Show
  • Supervise booth dismantle.Record what is scratched,
    broken or not working.Put list in the folder for next year’s
    tradeshow.
  • Handle leads;pass them to sales and into marketing database.
  • Debrief staff,taking lots of notes on how to improve.Update
    the spreadsheet.Put copies into the file with the booth notes.
  • Send thank-you notes to staff and vendors..… Source


Trade-show count-down
During Show
  • Conduct daily meetings with staff.
  • p Make arrangements for booth dismantle and shipping.
  • p Arrange for lead forms / business cards to be shipped back to office daily for processing.
  • Take a digital camera,use it to photograph competitors,and look around the show for great ideas from others at the show for next year (it can also be used as a copier in a pinch).
  • Reserve next year’s space. Have FUN!.… Source

 

Trade-show count-down
Two Months Out
  • Preview new custom exhibit.Finalize graphics art / copy.Is it an eye-catching concept? Does the new signage support the brand;are they linked to the theme or new products?
  • Order staff badges.
  • Create and order lead forms.Finalize inquiry processing procedures.
  • Prepare orders for:drayage,electrical,cleaning,floral,etc. Take advantage of any pre-pay discounts.
  • Follow up on all promotional items,making sure everything is ready to ship by target date.
  • Prepare press kits.
  • Check with staff on airline and hotel reservations and travel dates.Make needed changes.
  • Develop briefing packet for booth staff.
  • Schedule training for booth staff at show.
  • Send reminder to upper management about briefing meetings (in office and at show);include agenda. Source

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